Altruist introduces the Kids Sunscreen Roller SPF50, a new child‑friendly sunscreen format designed to make sun protection quicker and easier for families. Launched to mark the start of Skin Cancer Awareness Month, the roller supports Altruist’s mission to promote better sun‑safety habits and increase awareness around skin health. The lightweight, broad‑spectrum formula offers SPF 50, PPD 48 and 5‑star UVA protection, ensuring young skin stays protected, hydrated and comfortable.