Altruist Launches Kids Sunscreen Roller SPF50: Sun Protection Made Convenient for Families

To mark the start of this important month, Altruist is expanding its sun protection range with the launch of the Kids Sunscreen Roller SPF50 a brand‑new, child‑friendly format designed to make applying sunscreen quicker, easier and more enjoyable for both parents and children.

As it is Skin Cancer Awareness month, we are promoting sun-safety habits and increasing awareness around skin health.

This product is developed in response to growing demand from families, the new roll‑on combines high, broad‑spectrum protection with a lightweight and moisturising formula, ensuring young skin stays safe, smooth and comfortable in the sun.

Solving a common challenge for parents

One of the biggest challenges parents face is applying sunscreen to babies and young children who simply don’t stay still. Traditional roll‑ons have often been criticized for not dispensing enough product, but Altruist has solved this with a newly engineered roller mechanism paired with the brand’s signature lightweight formulation. The result is a smooth, even application that delivers the right amount of sunscreen every time.

The roller format also encourages children to start applying sunscreen themselves, helping to build healthy sun‑safe habits from an early age.

Expert insight from Dr Birnie

Dr Birnie explains the motivation behind the innovation:

‘’Whilst babies and children should be kept out of the sun we know that it is still essential to protect their skin.  We also know that applying sunscreen to babies and young children can be challenging as they don’t like to keep still!  Our new Altruist Kids Sunscreen Roller SPF50 has been designed to help parents and make application as easy as possible, whilst providing the highest possible protection. The new roller applicator also gives kids the opportunity to have fun learning to apply their own sunscreen too. We have created the perfect lightweight, water resistant, formula to ensure our roller dispenser applies just the right amount of sunscreen without compromising the ultra high UVA and UVB to keep little ones protected.’’

The Kids Sunscreen Roller SPF50 delivers SPF 50, PPD 48, and 5‑star UVA protection, offering one of the highest levels of defense available for children’s skin. The formula is enriched with glycerin for long‑lasting hydration, leaving the skin smooth and silky without greasiness. Added Vitamin E provides antioxidant support, helping to neutralize free radicals and strengthen the skin barrier against UV‑induced damage.

Expanding Altruist’s Family-Focused Sunscreen range

With this launch, Altruist continues to expand its family-oriented sun protection range.

Just like the Family Sunspray SPF50, which is also suitable for 6 months, the new Kids Sunscreen Roller is designed to make sun protection easier, faster and more accessible for young families.