Altruist was founded by consultant dermatologist and skin cancer specialist Dr Andrew Birnie in response to the rising incidence of skin cancer globally. He believes high-quality sunscreen doesn't need to be a luxury item and should be accessible to all. He then introduced a wide range of broad-spectrum sunscreens at reasonable prices. All SPF30 or SPF50 UVB and with ultra-high five-star UVA protection. Hypoallergenic, non-comedogenic, and perfume-, cruelty- and microplastics-free.