During Skin Cancer Awareness Month, we’re breaking down the biggest myths about sunscreen together with skin cancer specialist and founder Dr Andrew Birnie. Find out how SPF and UV protection really work and how to effectively protect your skin against sun damage and skin cancer.

A common question in March is whether SPF is really necessary already. The answer is simple: yes.

Many people don’t realize that official guidance recommends sun protection as soon as the UV index reaches 3. In Northern Europe, this can occur as early as March.

Winter sports are not just about snow and fun — they’re also a situation where your skin is especially vulnerable to UV damage. High altitude, clean air, and snow reflection all combine to intensify UV exposure. Proper sun protection — sunscreen, goggles, clothing, and reapplication — is essential.

With Altruist Face Fluid SPF 30 or SPF 50, you have a practical and effective solution to keep in your gear bag all season long.

Broad-spectrum sunscreen. A term often heard, but in many cases less well understood. This article highlights the importance of broad spectrum sunscreen, which protects against both UVA ánd UVB. While many focus only on SPF—which measures UVB protection—it’s crucial to ensure a product also defends against UVA rays, which are present year-round, even through clouds and windows.