UPF clothing helps protect you from harmful UV radiation, but how effective is regular clothing actually? In this article, we explain what UPF means, how much UV radiation a standard T-shirt lets through, and why sun protection involves more than just sunscreen. You will discover how UPF 50+ clothing works, what to look for when choosing protective clothing, and why combining sun protection provides the most effective protection.

Altruist introduces the Kids Sunscreen Roller SPF50, a new child‑friendly sunscreen format designed to make sun protection quicker and easier for families. Launched to mark the start of Skin Cancer Awareness Month, the roller supports Altruist’s mission to promote better sun‑safety habits and increase awareness around skin health. The lightweight, broad‑spectrum formula offers SPF 50, PPD 48 and 5‑star UVA protection, ensuring young skin stays protected, hydrated and comfortable.

During Skin Cancer Awareness Month, we’re breaking down the biggest myths about sunscreen together with skin cancer specialist and founder Dr Andrew Birnie. Find out how SPF and UV protection really work and how to effectively protect your skin against sun damage and skin cancer.

A common question in March is whether SPF is really necessary already. The answer is simple: yes.

Many people don’t realize that official guidance recommends sun protection as soon as the UV index reaches 3. In Northern Europe, this can occur as early as March.

Winter sports are not just about snow and fun — they’re also a situation where your skin is especially vulnerable to UV damage. High altitude, clean air, and snow reflection all combine to intensify UV exposure. Proper sun protection — sunscreen, goggles, clothing, and reapplication — is essential.

With Altruist Face Fluid SPF 30 or SPF 50, you have a practical and effective solution to keep in your gear bag all season long.

Autumn Skincare Made Simple: Why Hybrid Moisturiser + SPF is Essential
As autumn’s cooler air and lower humidity set in, skin often shifts from dewy to dry and sensitive. While sunburn-causing UVB rays decrease, UVA rays—the main culprits behind aging and long-term damage—remain strong year-round. That’s why sunscreen is still a daily must, even on cloudy days.

Hybrid moisturiser + SPF products offer the perfect seasonal solution: they hydrate and protect in one step, simplify routines, and provide balanced moisture without heaviness. Paired with gentle cleansing, a serum boost, and richer evening care, they form the backbone of an effective autumn skincare ritual.

Children’s skin is thinner, more sensitive, and still developing—making it highly vulnerable to UV damage, which can lead to long-term issues like premature aging and skin cancer. That’s why proper sun protection from an early age is essential.

The article explains why broad-spectrum sunscreen (protecting against both UVA and UVB) is critical, especially for kids. It highlights what to look for in child-friendly SPF: SPF 30 or higher, fragrance- and alcohol-free, and dermatologically tested for sensitive skin.

Broad-spectrum sunscreen. A term often heard, but in many cases less well understood. This article highlights the importance of broad spectrum sunscreen, which protects against both UVA ánd UVB. While many focus only on SPF—which measures UVB protection—it’s crucial to ensure a product also defends against UVA rays, which are present year-round, even through clouds and windows.

UV radiation can cause skin damage all year round, even on cloudy days. The UV index indicates the strength of that radiation and what level of protection is needed. From a UV index of 3 onwards, there is already a risk of damage. Climate change affects UV levels and cloud cover, increasing the importance of daily protection. Use sunscreen, seek shade, and wear protective clothing. With the right precautions, you can enjoy the sun safely — all year long.