British dermatologist and skin cancer surgeon
Dr. Andrew Birnie
"It is our mission to reduce the incidence of skin cancer through the increased use of quality sunscreen together with better education and awareness."
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Latest Stories
The Importance of the UV Index and Sunscreen
UV radiation can cause skin damage all year round, even on cloudy days. The UV index indicates the strength of that radiation and what level of protection is needed. From a UV index of 3 onwards, there is already a risk of damage. Climate change affects UV levels and cloud cover, increasing the importance of daily protection. Use sunscreen, seek shade, and wear protective clothing. With the right precautions, you can enjoy the sun safely — all year long.
The Impact of the Sun on Skin Ageing and the Role of Sunscreen in Protection
The sun, while essential for life, can be a double-edged sword when it comes to skin health. We all enjoy basking in the warm sunlight, but prolonged exposure to its rays can lead to premature skin ageing, sunburn, and even...
Dry-Skin-January: Why Moisturising is a Winter Essential
January is here, and while it's a time of new beginnings, it’s also a month that can take a serious toll on your skin. With cold air outside and dry indoor heating, our skin can quickly become dry, irritated, and...