During Skin Cancer Awareness Month, we’re breaking down the biggest myths about sunscreen together with skin cancer specialist and founder Dr Andrew Birnie. Find out how SPF and UV protection really work and how to effectively protect your skin against sun damage and skin cancer.

Winter sports are not just about snow and fun — they’re also a situation where your skin is especially vulnerable to UV damage. High altitude, clean air, and snow reflection all combine to intensify UV exposure. Proper sun protection — sunscreen, goggles, clothing, and reapplication — is essential.

With Altruist Face Fluid SPF 30 or SPF 50, you have a practical and effective solution to keep in your gear bag all season long.