ALTRUIST SUNSCREEN, CREATED BY SKIN CANCER EXPERT DR ANDREW BIRNIE, CELEBRATES LAUNCH INTO TOP 250 TESCO STORES
- 7 SKU’s listed in 179 Tesco stores offering high quality, affordable, sun protection for all, with SPF 30 listed in 253 stores
- 5 Star Ultra UVA protection created by consultant dermatologist Dr Andrew Birnie
- 10p worth of sunscreen donated to help people with albinism in Africa with every sale
Affordable dermatologist developed sun and skincare brand, Altruist, developed by Dr Andrew Birnie, will be available in 250 larger Tesco stores across the UK from 17th February 2025.
179 Tesco stores will stock Altruist SPF 50 Sunscreen (100ml), Altruist SPF 50 Family Sun Spray (250ml), Altruist Anti-Redness & Pigmentation SPF 50 (50ml), Altruist Invisible Sunspray SPF 50 (200ml), Altruist Face Fluid SPF 50 (50ml) and Altruist Moisturising Fluid SPF 50 (50ml). Altruist SPF 30 (200ml) will be listed in a further 74 stores
This exciting Tesco launch is the next step on Dr Birnie and the Altruist team’s mission to provide affordable, high quality sun protection, as a direct response to the rise in skin cancer in the UK and around the world.
Dr Birnie commented: “I see and treat skin cancer patients every day and the Altruist range was developed to help combat the increased incidence of skin cancer. I wanted to develop a low cost, high quality, range of products that removed the barriers to using SPF sun protection. We know that people use too little sunscreen because it is expensive, so we keep our prices as affordable as possible. This new listing will help even more people access our products and protect themselves from sun damage.”
‘We are delighted to welcome Altruist into our stores and into our ever expanding beauty offering. Our customers love discovering new products and Altruist’s affordable pricing is perfect for our shoppers.’
Launched as a people before profit venture ten years ago in 2015, the Altruist range is designed to offer affordable skincare for everyone. The extensive range includes SPF 30 and SPF 50 sunscreen products and a wide range of accessible, high quality, skincare including Altruist Dry Skin Repair Cream, Altruist Moisturising Fluid 0.5% Hyaluronic Acid, Altruist Cleansing Foam 2% Salicyclic Acid, Altruist Hand Repair Cream with 10% Urea and Altruist Body Lotion with 6% Urea.
Altruist believes in giving back too, with 10p worth of sunscreen from every Altruist product sold donated to help improve the lives of some of the most vulnerable people with albinism in Africa. The launch into Tesco will help protect even more people.
Interested in where to buy? View the full list of stores here
