Year-Round Sun Protection at SAINSBURY’S

Buy online at Sainsbury's




  •  5 Star Ultra UVA protection created by consultant dermatologist Dr Andrew Birnie
  • 10p from every sale donated to help people with albinism in Africa


Altruist’s 2023 launch into Sainsbury’s is perfectly aligned with Dr Birnie and the team’s mission to provide affordable, accessible sun protection, as a direct response to the rise in skin cancer in the UK and around the world.”


Dr Birnie commented: “I see and treat skin cancer patients every day and the Altruist range was developed to help combat the increased incidence of skin cancer. I wanted to develop a low cost, high quality, range of products that removed the barriers to using SPF sun protection. We know that people use too little sunscreen because it is expensive, so we keep our prices as low as possible. Since launch we have become the UK’s biggest online sunscreen brand and this news will help even more people access our products and protect themselves from sun damage.”

In 2023, Amanda Steatham, Director of Health and Beauty at Sainsbury’s added, ‘We are delighted to welcome Altruist into our Sainsbury’s Beauty aisles and into our ever expanding beauty offering. Our customers are increasingly keen to experiment with new products and try the latest innovations to come to market – all while shopping for their weekly food shop.’


Being listed at Sainsbury’s will help a good cause too. 10p from every Altruist product sold is donated to help protect people with albinism in Africa.

Altruist supports charities that help children with albinism in Tanzania and the rest of Africa. We believe everybody should have an equal opportunity to be protected from the sun.

Launching into Sainsbury’s will help a good cause too. 10p from every Altruist product sold is donated to help protect people with albinism in Africa.

About Altruist

• Altruist’s mission is to reduce the incidence of skin cancer through the increased use of quality sunscreen, together with better education and awareness

• Altruist supports the charities who provide support to people with albinism in Tanzania and the rest of Africa where 100% of children with albinism show signs of sun-related skin damage by the age of 10

About Sainsbury’s Beauty

Sainsbury’s Beauty launched in 2018 in response to our customers’ growing demand to access the beauty products they want and love, all under one roof. Over 250 of our larger superstores across the UK now offer a premium beauty retail experience with dedicated aisles featuring wooden fixtures, soft lighting and expert beauty staff on hand to our support customers. We offer exclusive brands you can only get at Sainsbury’s as well as a wide choice of premium brands including Isle of Paradise, Bondi Sands, Charles Worthington, Monday Haircare, CeraVe, Essie, Sanctuary Spa, Waken, Bleach London. Our aim is to give customers choice, value for money and a great experience when shopping for their beauty needs.